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Tag: CMO
Understanding Technical Marketing: A Comprehensive Overview and Guide
Explore the essentials of technical marketing, its importance, key skills, and strategies to effectively engage audiences who seek deeper product understanding.
The Emerging Role of the Marketing Technologist
Marketing is evolving as are the requirements for marketing technologist skills in modern marketing strategies. Find out how your business could benefit from hiring a martech expert.
Why Should You Consider Hiring a Fractional CMO as Your Chief Marketing Officer?
Hiring a fractional CMO as your Chief Marketing Officer can be a strategic move for your organisation’s marketing leadership. A fractional CMO brings a deep understanding of modern marketing trends and digital marketing strategies, enhancing your company’s marketing efforts. By having a fractional CMO on board, you can leverage their expertise to develop and execute…
Understanding the Role of a Fractional Chief Marketing Technology Officer (CMTO)
A Chief Marketing Technology Officer combines both marketing and technology experience and as a CMTO they foster business growth through the use of these combined skills.
Why Should You Consider Hiring a Fractional CMO as Your Chief Marketing Officer?
Discover how a fractional CMO (chief marketing officer) can benefit your organisation’s marketing activities.
SJ Lamb - Fractional CMTO- Cheshire Digital Marketing Expertise 